Produto de Fragrância para Escritório: Projeto para o Espaço Compartilhado, Nem uma mesa

A scent selected to go on your desk is an intimate fragrance.

A perfume in the office is not.

It's noticed by the receptionist. It's walked by staff each morning. It's the one thing that people meet before a meeting. One person could enjoy the scents of citrus, and the man or woman in the subsequent desk may prefer to barely notice any scent in any way.

That's changing the question of purchase.

When creating an office fragrance product, you want to avoid the "biggest hit" sample strip. It is to produce something that would seem to be a natural fit for a common work area.

Create several small environments in the Office.

What a plan may show as an office floor may feel like individual pieces to people.

The first impression is made at the reception area. Meeting rooms are used for a shorter period of time. Desks are individual space. Cabinets/lockers are covered. There's a scent and an order to break areas.

Hence the use of the term product family, and not a scent card, to describe AromaEase's Office Fragrance Cards.

When you talk about art or perfume names, first determine what each product is going to each spot.

If you have a small office, one SKU may suffice. A larger corporation program might be more effective if it has a common look with a couple of variations for the different locations.

Office Zone	Product Role	Design Direction	Avoid
Reception	First brand touchpoint	Refinado, recognizable	Overly strong scent
Meeting Room	Background freshness	Quiet and restrained	Distracting graphics
Workstation	Personal-space accessory	Compacto, sutil	Large hanging formats
Break Area	Informal brand moment	Warmer, brincalhona	Unrelated fragrance theme
Cabinet / Locker	Enclosed-space use	Simple hanging format	Awkward placement

The Scent Performance is not required in Meeting Rooms.

No one rents a meeting room to smell!

The smell will need to be subtle.

That's a good indicator if the fragrance in an office has become over-developed – meeting rooms. Consider re-thinking the specification if it's the first thing that people smell before they see the room.

Another way to do this, as with the Priority-Themed Office Paper Air Freshener, is to use the card to deliver a visual message, and let fragrance be a secondary consideration.

That balance matters.

When a fragrance product is an office fragrance, it works best as a tiny accessory in the office instead of a mini perfume ad.

Some things are visual noise at the Desk, as well.

Screens, cadernos, Xícara de café, chargers, cables and personal items already abound on office desks.

Throwing in a colorfully adorned object isn't necessarily a good thing.

A more subtle look might be appropriate for executive offices or studios and less busy work spaces. AromaEase's Minimalist Office Paper Air Freshener features simple graphics and is hanging in a way that doesn't dominate the office, it can be displayed on a lamp, cabinet or door.

It's a crucial sourcing area.

The word custom doesn't necessarily imply louder.

Sometimes the best customization choice is to take off one graphic, lighten up on the colors or make the brand mark smaller!

Let Break Areas be More Personal.

The pantry, or coffee corner is a different thing.

People make a quick stopover there. Conversation is informal. Alimentação, tea and coffee can already be found in the environment.

In this instance, the perfume can be a bit more mellow.

An office program can relate to the product concept, as in a coffee-themed program – as opposed to an out-of-the-blue theme. Aromatizadores de Papel are a thing with AromaEase and it's coffee-themed artwork, which was created with the aforementioned workspace moment in mind.

The message of the useful lesson isn't that all break areas ought to have the aroma of coffee.

Part of the branding can be accomplished by the context.

If the scent, artwork and location convey the same message, the product doesn't need so much explanation.

Properly indoctrinate employees to make it easy for them to live with it.

So when it comes to fragrance for offices, it is not the same as fragrance for lobbies, as employees spend hours around it.

Por isso, it is only logical that placement must be given the attention which it is not always receiving by buyers.

The one tangible benefit of a hanging paper fragrance product is that it can be hung on a cabinet, a door, a lamp, a partition and/or any other suitable fixture, without permanent changes to the workspace.

It can also be transported.

That matters.

Should a team wish to reduce the scent levels in the vicinity of one area of desks, it should be simple to move the scent product rather than redesign the entire scent program.

In shared environments, it is more useful to have flexibility rather than intensity.

When it comes to branding, it's important that it still look similar to the company.

For companies, it is frequently the logo that is the starting point.

No entanto, having a logo isn't enough to make a scented card an office product.

More natural reinforcement of the brand can be achieved by the shape, Tipografia, Fita, packaging and fragrance direction.

Playful shapes may be favoured by a creative agency. Restrained geometry might be more suitable for a financial firm. A stationary brand can make the product look like something which is already available in a desk.

This is possible with AromaEase's Formas Personalizadas & Empacotamento options that have the ability to construct the product form and packaging based on the brand rather than standard shapes with the same brand logo on the packaging.

A simple test is the following:

Take out the Logo from the mock-up.

Is the product still perceived as a part of the company?

Caso contrário, the design might be too brand-focused, and less product-focused.

Test it During a typical Workday

Never allow an office fragrance product just at a sourcing meeting.

It's too regulated of a room.

Display the completed object where it will ultimately be used! Allow people to walk past it, work next to it, open the adjacent cabinet, utilize the meeting space and reception.

Then pose normal questions.

Did anyone move it?

Did the perfume/incense have an impact from an appropriate distance?

Did the card cause an obstruction?

Was the design still suitable when set in the context of actual office furniture?

Was it a decorative item, a perfume or a promotional item; did people understand that?

These little things can alter a specification before it's too costly to make a change due to a big order.

Approval Item	Verificação Prática
Colocação	Does it hang naturally without blocking normal use?
Scent Balance	Noticeable without dominating the area?
Visual Fit	Works with real office furniture and décor?
Mobility	Can staff reposition it easily?
Brand Recognition	Identifiable without oversized branding?
Empacotamento	Suitable for office use and corporate gifting?

Consider Getting Out of the Office.

There are some office fragrance products that do not remain in the office.

They can be placed in employee welcome packages, event bags, client gift bags or corporate campaigns, and ultimately go home with the client.

This means packaging and branding can be a significant factor, almost as important as the use on the job itself.

In addition to being displayed in a corporate area with 20 pieces dangling, it should also exude a sense of intentionalness when given to a single individual.

Para compradores B2B, this is the place where office fragrance turns out to be more interesting.

It can serve as atmosphere, workspace accessory and branded takeaway—if it has been determined to do so prior to the production process.

Conclusão

The most powerful scent (or the most complicated form) is not necessarily the best office fragrance product.

It's the one that people can get along with.

It fits in with its area of the office. It doesn't breach with the furnishings. The branding is very on purpose. It's portable if a need arises, and it's still good to use as a corporate gift.

Rather than inquire:

“A perfume for the office, what should it be?”

Try asking:

Where will people come across this product, and what can it be about that moment, that nobody is ever going to suspect?

That's a pretty common question that typically generates a much stronger brief.

Perguntas frequentes

Q1. What is Office Fragrance Product?

A scent product for work areas like desks, Salas de reunião, Áreas de recepção, cabinets and break areas. One light-weight application of these is paper fragrance cards.

Q2. Do you want to use the same scent all over the office?

Nem sempre. The exposure time, activities and levels of personal space vary among the different workplace zones and a particular specification may not be appropriate for each zone.

Q3. Can a Company Logo be used on Office Fragrance cards?

Sim. Obras de arte, Formato, cheiro, ribbon and packaging can be created around an identity of a company, or of a private label.

Q4. Where to use paper office perfumes?

Depending on the design they can be hung on appropriate desk fittings, Armários, Portas, partitions or other areas of the desk for which they are not intended, provided they are not placed in a way that hinders the normal use of the desk.

Q5. Do office fragrance products need to be tested prior to bulk production?

Sim. Test products that have already been produced in the actual work environment and not just assess fragrance of a newly opened sample in a meeting room.